If you can survive the first two years, chances are good that your online company is here to stay. But, don’t let that limited success go to your head. Expansion, growing, and improving are always important, no matter how stable and established you may think your company is. From expanding your services, to exploring Hispanic market growth, there are several different options open to you for bettering your company. Here are a few of them.
You need to stand out. Be different. Having a strong branding means being able pinpoint what makes your company individual and unique. At the same time, don’t forget to mention what makes you different from other similar sites and companies into your marketing.
As has been mentioned previously, the key to maintaining strong unique visitors, and growing that number, is to put out unique, engaging content on your site. Offer your users content they can’t get anywhere else, Determine the best keywords, and then use them throughout the content across your site. All your audience cares about is content that keeps them engaged and coming back for more.
Stay visible and in front of your audience even when they’re not at your site through social media. Create accounts for all the major social media sites out there, and link those accounts back to your main site. The more you interact with your audience, the more likely your content will be read, shared and found online. The best way to do this is by going where they hang out online the most, and that’s clearly social media sites.
Keep track of your customers, and interact with them whenever possible. If you’re going to know what your customers like and don’t like about your service, you need to have conversations with them. This can be done through email marketing. Especially for small businesses, email correspondence is a great way to engage with them in a meaningful way. As a bonus, you can offer discounts and promotional codes to those customers who have been loyal to you for a long amount of time. It is important to make email marketing a priority as you work out ways to connect with your audience and customers.
Growing your business, online or not, is vital to it’s continued survival. The online space can be a tough market to stay active and vital in, so don’t think twice about continuing to grow and expand.
With the amount of money the average celebrity pulls in, and the sheer scope and size of their homes, you can’t help but start to think of the little things, like what their fridge is like, and how big their TV is. From our perspective, their lifestyles seem outlandish and unobtainable. Viewing someone or something from that perspective can lead to a growing sense of curiosity. That’s where tabloids, lifestyle shows, and behind the scenes documentaries come from. Sometimes, we just need to see if the grass truly is greener on the other side.
To give you a sense of scale, the average celebrity lives in a home much more elaborate and expensive than the ones we own and live in. As a result, there’s way more interior space open to them than we have available, and that’s why their electronic appliances seem so much bigger and elaborate. When it comes to their living rooms, expect most of them to be decked out with plasma lcd TV’s in the sixty five inch range and up. Big enough that anyone in the room can see the screen comfortably, these larger models are beasts, and not really built for smaller environments anyway.
So, why do we care about stuff like how big a celebrities TV is? The truth is, there’s no one reason. Sometimes it’s just honest curiosity, sometimes it’s daydreaming, and sometimes we just wonder what living that life would be like. While some look down on these thoughts, they’re ultimately completely normal. People think about things they don’t have, and lives they can’t lead. A bit of curiosity never hurt anyone, so go ahead and enjoy those magazines and tv shows that give you all of this information and then some- it’s all just entertainment anyway.
What’s important is that you’re happy with what you have in life. Many out there get wrapped up in what they don’t have, and they lose track of all that they do have. There is always someone less fortunate out there, and for most of us, our lives are pretty good. As long as you’re at peace with your life, and who you are, it doesn’t matter how big a tv an actor or director has.
Custom advertising products are just about the most common form of marketing and advertising across all industries, and that’s because everyone out there knows the value and potential return of these powerful tools. By using your logo branded advertising products in meetings as hand outs, your clients will always have you and your company in mind. That’s right- the practice of using these products has even spread into professional settings, and used by everyone from lawyers, to doctors, and even dentists. Don’t be left out in the cold- the next time you have a meeting of any sort coming up, put in an order for advertising products in bulk, and hand them out to your new potential clients.
Really, this all boils down to basic human nature. Consumers and clients want to know that you appreciate them and their time. When you give them a customized logo item without having to purchase anything, it’s seen as a sincere gesture on your part, letting them know that they are valued. And what about your brand? How clients perceive your brand is a direct result of you you represent it visually. The best brand identity out there makes consistent use of it’s visual appearance. Clever advertising products that sport a great logo or label for your company offer the best way to get across your brand image. As long as you customize your give away product with attractive visual elements that become tied into the product’s actual usefulness, you’ll have the trust and support of your clients in the palm of your hand.
For your clients, how they view and perceive your brand is almost entirely influenced by its visual presentation. Brand identity that works is achieved by repeated use of visual elements- including your logo, and any other aspect of your product’s appearance. With customized advertising products, you have the perfect way to showcase your brand. Seeing several types of promotional items all showcasing your company’s brand and logo, helps your clients form positive associations with your product or service.
The use of advertising and promotional products has become a standard form of advertising in doing business. Those out there who don’t use logo branded products often run the risk of seeming cheap, or uninterested in promoting a positive image about their product or service. And, as you can probably guess, this can leave a sour taste in your client’s mouths.
With the way businesses often struggle to stay afloat in today’s harsh economic environment, not using these promotional items usually leads to a negative association in the minds of potential and existing clients and customers. Don’t fall into that trap- get online, and for next to no investment, order give away products that showcase your brand and company.
Remember Rubik’s cube? What about those little puzzle/game/thingies at the checkout counters that come three or four to a package and are meant to stimulate your mind (when in reality they very nearly drive you out of your poor mind)? They’re getting you twice with that one – once because you bought it as an impulse item and secondly because the whole point is to stimulate your gray cells – which they already did with the impulse item.
The irresistibly contained in puzzles and games that try to trick the eyes and mind is the whole ‘tease’ factor. You can’t put it down until eventually you hurl it across the room, into the opposite wall out of sheer frustration. Chances are however, you’re going to go back over there, pick the item up, and try, try again. We simply cannot admit defeat – most of the time. So if you could make the first thing that you gave away at your next business seminar something that would not only stimulate the mind, but conversation, what would it be?
Well, since these puzzles/games get people thinking and talking – particularly if they’re all working on the same one or several other kind – why not take advantage of the fact that mind expanding games break the ice, at almost any function. Oh, did we mention that your company’s logo would be emblazoned on that mind game/puzzle somewhere? And because you ordered them in bulk, just for this very occasion, you got them at such a ridiculously low price that you can probably give away more than one to each person.
This puzzle/mind game thing is the kind of item that people take home to their kids, who then take them to school, which of course ends up in the teacher’s desk, which she takes home to her kids and so on. Fact is, it gets passed around. Lots of people are going to see this puzzle with your logo all over it. You can’t get much better advertisement than that. If you collect enough of them you could even bring them to the next party and pass them around as an icebreaker there, as well. They can be quite a conversation piece.
So, just by giving it a little thought you’ve broken the ice, given people something to think about and talk about, and possibly handed out something that’s going to be passed around from person to person to person… giving you the ultimate in promotion.
Open floor plans are beneficial for homes with less square footage, and staircases often become the centerpiece for multi-level units. The open plan is currently a popular form of layout in homes, because it allows your home to gain several benefits, which traditional home layouts do not provide. It’s easy to see the functional purpose of open floor plans, but maybe the simple answer to why they are so popular is it makes your home beautiful and functional.
More than anything else, the best part of open floor plans is that it encourages a unification of all the various aspects of your life. Trying to keep an eye on the kids in the front room, while you’re writing a report in the study? Problem solved with the great room concept. Are you washing up and doing prep work for dinner in the kitchen, while trying to watch something on TV? Problem solved. Open floor plans create a sense that everything in your home is connected. Ultimately, what this accomplishes is you never find your attention divided. Multitasking becomes easier than ever before, to the point of being second-nature.
Open floor plans also allow for plenty of natural lighting that just wouldn’t be possible in homes with more walls. Walls shut out light and visibility, leading to dark corners, dim rooms, and limited visibility. Without them, natural light is allowed to fill and illuminate the space as a whole. Not only does this provide a warmer, brighter, and more-inviting environment, but it also cuts down on energy expenses. More natural light filtering in through your home means smaller electric bills and more money in your wallet every month.
Socially, open floor plans encourage more gatherings at your home. People are naturally drawn to wide, open spaces. They promote a feeling of expanse, in the home, thus making your home feel larger. One of the biggest reasons people either don’t show up to house parties, or opt to leave early, is there’s nothing worse than a cramped setting. No one likes having to sacrifice their personal space for the sake of just being somewhere. Floor layouts like this eliminate these problems, leaving people to check their worries at the door and just enjoy themselves. Again, the best part of Open floor plans is they create the illusion of more space than is actually there. Not everyone can afford huge homes right out the gate- most of us need to work within our financial realities. Open floor plans give consumers who have to make modest purchases, the comfort of at least feeling like they’ve gotten more for their money.
Visually, homes of this design offer a more upscale aesthetic as well; they seem more expensive than they really are. This value proposition goes a long way when it comes to buyers who don’t have the means or ability to splurge on the largest possible home they can afford.